Director of Marketing

Robyn Oglesby

about me

Robyn joined InGen in 2020. <br/><br/> She studied at University of Evansville and has a BS in Educational Studies, a Master of Science in Public Service Administration, and a Master of Science in Leadership. <br/><br/>Her favorite quote is from the movie Sabrina. “More isn’t always better. Sometimes it’s just more.”

my latest posts
Digital Marketing Strategy

What is Digital Marketing?

By

Robyn Oglesby

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August 20, 2021

Marketing has evolved throughout the years hand-in-hand with technology and the concept of "digital" marketing focuses on meeting consumers where they are. Learn about the history of digital marketing in this article.

Website Development

5 Elements of a Successful Website

By

Robyn Oglesby

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August 12, 2021

Creating a website can be a daunting task. This article explores some of the most important features to make sure you include in your site launch planning.

Digital Marketing Strategy

What Makes Up Customer Experience?

By

Robyn Oglesby

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July 23, 2021

In order to have an outstanding customer experience, you need to consider how a customer thinks, feels, and behaves when they interact with your brand.

Iot

What is IoT, and how is it used?

By

Robyn Oglesby

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June 11, 2021

If you have been following any trends in technology in the past ten years, you will surely have heard the letters "I O T" thrown around. It's one of those phrases that end up falling into technology buzz words without much of an explanation. You hear it and just know it's something you want to know more about. So, let's dive into the world of IoT.

Website Development

Has Your Website Outgrown WordPress?

By

Robyn Oglesby

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May 28, 2021

WordPress is a powerful tool to start a website with, but as time goes by and business expands, your website needs will change, too. So, how do you know if you've outgrown WordPress? Here are some reasons that it might be time to move on.

Website Development

Do I Need an Enterprise Website?

By

Robyn Oglesby

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April 29, 2021

Is your current website capable of achieving your goals? If you work with a larger organization, an enterprise website solution might be in order.

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featured posts
Website Development

How a CMS Can Maximize The Customer Journey

Through personalization, intuitive content management, a CMS can help maximize the customer journey to drive conversions and increase retention.

Website Development

Benefits Of Integrating Your CRM With Your Content Management System

Integrating your CRM and your CMS platforms make for a powerful combination of organizational systems that are greater than the sum of their parts.

Digital Marketing Strategy

Digital Experiences As Competitive Differentiators

Customer experience is set to be the number one brand differentiator. Learn about how digital experiences can give your organization a competitive edge.