Director of Marketing

Robyn Oglesby

about me

Robyn joined InGen in 2020. <br/><br/> She studied at University of Evansville and has a BS in Educational Studies, a Master of Science in Public Service Administration, and a Master of Science in Leadership. <br/><br/>Her favorite quote is from the movie Sabrina. “More isn’t always better. Sometimes it’s just more.”

my latest posts
Application Development

Mobile-friendly Websites vs Mobile Apps: How Do They Compare?

By

Robyn Oglesby

|

June 9, 2022

Accessibility is important when you plan how your customers reach your website. In some cases, including a mobile app as a communication option might help engage those customers better. But what is the difference between a mobile app and a mobile-friendly website? This article helps to define both.

Digital Marketing Strategy

Should you include Instagram or TikTok in your social media strategy?

By

Robyn Oglesby

|

June 2, 2022

Instagram and TikTok are two popular social media platforms that many businesses use to connect with their customers. While both platforms have their benefits, it’s important to consider what your target audience looks like and which platform will allow you to communicate with them the most effectively.

Iot

The Technological Significance of Star Wars on Our World

By

Robyn Oglesby

|

May 26, 2022

Ever since the first Star Wars movie was released in 1977, there has been a noticeable increase in the development of technology. It is clear that certain aspects of the film franchise have played a significant role in shaping how technology is developed. Some of the more significant technological developments are outlined in this article.

Hosting & Security

5 Tips to Keep Yourself Secure Online

By

Robyn Oglesby

|

May 19, 2022

Our world becomes more and more digital every day. When you are online, you should employ certain safety measures for your digital self to ensure you protect yourself from malicious activity. Technology has evolved exponentially in the past few years making it extraordinarily easy for criminals to exploit individuals for their benefit. To prevent these types of crimes, users should take every possible precaution available. This article outlines several ways to keep your guard up when you are online.

Hosting & Security

How to Spot a Fake Website

By

Robyn Oglesby

|

May 12, 2022

Fake websites can be attractive to visitors because they usually offer something 'too good to be true.' These sites are easy to create and can open the door for hackers to steal personal information or distribute malicious software. It is important that individuals take precautions when visiting unknown sites to steer clear of scam sites.

Hosting & Security

How to Choose the Best Website Hosting Service for Your Business

By

Robyn Oglesby

|

May 5, 2022

Website hosting providers offer a wide range of services and users need to weigh their options carefully before selecting the best host for their site. This article details what to look for and the best hosting options for different types of businesses.

Digital Marketing Strategy

Analytics Reporting Breakdown: What You Need to Know

By

Robyn Oglesby

|

April 14, 2022

Data analytics are essential for marketers to understand what activities are driving traffic to their site and what can be improved. But what do all those different terms within Google Analytics mean? This article explores the essential data you should pay attention to.

Digital Marketing Strategy

What is GA4 and How Do I Switch?

By

Robyn Oglesby

|

April 7, 2022

GA4 is the next generation of Google Analytics and it’s going to be a permanent change as of July 2023. Switching to the latest iteration of Google Analytics should be done sooner rather than later. Learn more about how to make the switch in this blog post.

Hosting & Security

World Backup Day, March 31, 2022

By

Robyn Oglesby

|

March 31, 2022

World Backup Day is a social movement that provides people with information on how to properly back up their digital files. A backup is a copy of all your irreplaceable files that is stored somewhere other than your computer’s hard drive. World Backup Day urges people to make a backup so that they don’t lose files in the wake of a tragic event.

Application Development

Create a Mobile App Strategy for 2022

By

Robyn Oglesby

|

March 3, 2022

Mobile apps are a great marketing tool. And since web surfers spend more time on apps than websites, a mobile app strategy it might make sense for one to be a part of your overall marketing plan. You don’t want to miss out on this targeted marketing opportunity. Just make sure you attack it with intelligence and not just because it’s a trend.

Connect with me on

featured posts
Application Development

Mobile-friendly Websites vs Mobile Apps: How Do They Compare?

Accessibility is important when you plan how your customers reach your website. In some cases, including a mobile app as a communication option might help engage those customers better. But what is the difference between a mobile app and a mobile-friendly website? This article helps to define both.

Digital Marketing Strategy

Should you include Instagram or TikTok in your social media strategy?

Instagram and TikTok are two popular social media platforms that many businesses use to connect with their customers. While both platforms have their benefits, it’s important to consider what your target audience looks like and which platform will allow you to communicate with them the most effectively.

Iot

The Technological Significance of Star Wars on Our World

Ever since the first Star Wars movie was released in 1977, there has been a noticeable increase in the development of technology. It is clear that certain aspects of the film franchise have played a significant role in shaping how technology is developed. Some of the more significant technological developments are outlined in this article.