Accessibility is important when you plan how your customers reach your website. In some cases, including a mobile app as a communication option might help engage those customers better. But what is the difference between a mobile app and a mobile-friendly website? This article helps to define both.

Instagram and TikTok are two popular social media platforms that many businesses use to connect with their customers. While both platforms have their benefits, it’s important to consider what your target audience looks like and which platform will allow you to communicate with them the most effectively.

Ever since the first Star Wars movie was released in 1977, there has been a noticeable increase in the development of technology. It is clear that certain aspects of the film franchise have played a significant role in shaping how technology is developed. Some of the more significant technological developments are outlined in this article.

Our world becomes more and more digital every day. When you are online, you should employ certain safety measures for your digital self to ensure you protect yourself from malicious activity. Technology has evolved exponentially in the past few years making it extraordinarily easy for criminals to exploit individuals for their benefit. To prevent these types of crimes, users should take every possible precaution available. This article outlines several ways to keep your guard up when you are online.

Fake websites can be attractive to visitors because they usually offer something 'too good to be true.' These sites are easy to create and can open the door for hackers to steal personal information or distribute malicious software. It is important that individuals take precautions when visiting unknown sites to steer clear of scam sites.

Website hosting providers offer a wide range of services and users need to weigh their options carefully before selecting the best host for their site. This article details what to look for and the best hosting options for different types of businesses.

Data analytics are essential for marketers to understand what activities are driving traffic to their site and what can be improved. But what do all those different terms within Google Analytics mean? This article explores the essential data you should pay attention to.

GA4 is the next generation of Google Analytics and it’s going to be a permanent change as of July 2023. Switching to the latest iteration of Google Analytics should be done sooner rather than later. Learn more about how to make the switch in this blog post.

World Backup Day is a social movement that provides people with information on how to properly back up their digital files. A backup is a copy of all your irreplaceable files that is stored somewhere other than your computer’s hard drive. World Backup Day urges people to make a backup so that they don’t lose files in the wake of a tragic event.

Mobile apps are a great marketing tool. And since web surfers spend more time on apps than websites, a mobile app strategy it might make sense for one to be a part of your overall marketing plan. You don’t want to miss out on this targeted marketing opportunity. Just make sure you attack it with intelligence and not just because it’s a trend.