Digital Marketing Strategy

Digital Marketing Strategy

Analytics Reporting Breakdown: What You Need to Know

By

Robyn Oglesby

|

April 14, 2022

Data analytics are essential for marketers to understand what activities are driving traffic to their site and what can be improved. But what do all those different terms within Google Analytics mean? This article explores the essential data you should pay attention to.

Digital Marketing Strategy

What is GA4 and How Do I Switch?

By

Robyn Oglesby

|

April 7, 2022

GA4 is the next generation of Google Analytics and it’s going to be a permanent change as of July 2023. Switching to the latest iteration of Google Analytics should be done sooner rather than later. Learn more about how to make the switch in this blog post.

Digital Marketing Strategy

Top Tools to Use for Time Management

By

Robyn Oglesby

|

December 2, 2021

Sometimes the day can get away from us and we lose out on time for work projects or personal life events. Using valuable time management tools can help keep your work-life balance in check so that you are less stressed and much more efficient with your time.

Digital Marketing Strategy

How Does Technology Affect Communication?

By

Robyn Oglesby

|

December 16, 2021

Technology affects every aspect of our lives including communication. In this article, we discuss some of the positive and negative impacts technology has had on communication.

Digital Marketing Strategy

Use Chatbots to Provide Great Customer Service

By

Robyn Oglesby

|

November 18, 2021

Chatbots are powerful customer service tools that can be utilized to assist your customers when live employees are not available. To use them properly, chatbots take careful planning and execution.

Digital Marketing Strategy

What Are the Benefits of Affiliate Marketing

By

Robyn Oglesby

|

October 28, 2021

Have you heard of affiliate marketing, but don't know what it's about or why you should include it in your marketing plans? We provide three reasons you might want to consider affiliate marketing in this blog article.

Digital Marketing Strategy

How to Use Social Media to Increase Brand Awareness

By

Robyn Oglesby

|

October 21, 2021

Social Media is incredibly important to your brand's overall marketing strategy because it focuses on the first tier of the customer buyer journey: awareness. It's a place for your customers and clients to get to know you as more than just a place to spend money. Social media gives us the privilege of being able to connect with our customers on a more personal level. Learn some tips that might help you develop your social media so that you are boosting your brand awareness.

Digital Marketing Strategy

Five Tips for Social Media Images

By

Robyn Oglesby

|

September 10, 2021

Have you ever wanted to know why images are important to social media or what the best options are for this branch of marketing? Check out these value insights about social media imagery.

Digital Marketing Strategy

What Is Data Analytics and How Does It Help My Business?

By

Robyn Oglesby

|

September 2, 2021

As marketers, our goal is ultimately to bring awareness about our company or organization to an audience. But, how do we know if what we are doing is working? The study of data analytics helps provide that vital information. This article discusses some ways data can influence your business.

Digital Marketing Strategy

What is Digital Marketing?

By

Robyn Oglesby

|

August 20, 2021

Marketing has evolved throughout the years hand-in-hand with technology and the concept of "digital" marketing focuses on meeting consumers where they are. Learn about the history of digital marketing in this article.

Digital Marketing Strategy

What Makes Up Customer Experience?

By

Robyn Oglesby

|

July 23, 2021

In order to have an outstanding customer experience, you need to consider how a customer thinks, feels, and behaves when they interact with your brand.

Digital Marketing Strategy

Strategic Approaches To Digital Experiences

By

Joe Genovese

|

July 12, 2020

Seamless digital customer experiences on your enterprise website are essential in driving purchase decisions, repeat visits and meaningful connections.

Digital Marketing Strategy

Improve Marketing Workflows With A Content Management System

By

Joe Genovese

|

August 12, 2020

Streamlined marketing workflows allow fewer fixes and more efficiency. Check out how a CMS can improve your marketing workflows at every stage of content.

Digital Marketing Strategy

Best Practices For Omnichannel Experiences

By

InGen Technologies Team

|

September 16, 2020

Do your marketing channels work together to create amazing customer experiences? Learn about best practices for omnichannel experiences.

Digital Marketing Strategy

Digital Experiences As Competitive Differentiators

By

InGen Technologies Team

|

September 23, 2020

Customer experience is set to be the number one brand differentiator. Learn about how digital experiences can give your organization a competitive edge.

featured posts
Website Development

Elements of a Successful CMS Deployment

A content management system can be extremely helpful to easily create and manage enterprise web content. Here are elements of a successful CMS deployment.

Digital Marketing Strategy

Improve Marketing Workflows With A Content Management System

Streamlined marketing workflows allow fewer fixes and more efficiency. Check out how a CMS can improve your marketing workflows at every stage of content.

Website Development

Elements of a Successful Enterprise Website

An enterprise website must accomplish many goals at once: providing info to converting leads. Here are elements to keep in mind when creating your site.