Instagram and TikTok are two popular social media platforms that many businesses use to connect with their customers. While both platforms have their benefits, it’s important to consider what your target audience looks like and which platform will allow you to communicate with them the most effectively.

Data analytics are essential for marketers to understand what activities are driving traffic to their site and what can be improved. But what do all those different terms within Google Analytics mean? This article explores the essential data you should pay attention to.

GA4 is the next generation of Google Analytics and it’s going to be a permanent change as of July 2023. Switching to the latest iteration of Google Analytics should be done sooner rather than later. Learn more about how to make the switch in this blog post.

Sometimes the day can get away from us and we lose out on time for work projects or personal life events. Using valuable time management tools can help keep your work-life balance in check so that you are less stressed and much more efficient with your time.

Technology affects every aspect of our lives including communication. In this article, we discuss some of the positive and negative impacts technology has had on communication.

Chatbots are powerful customer service tools that can be utilized to assist your customers when live employees are not available. To use them properly, chatbots take careful planning and execution.

Have you heard of affiliate marketing, but don't know what it's about or why you should include it in your marketing plans? We provide three reasons you might want to consider affiliate marketing in this blog article.

Social Media is incredibly important to your brand's overall marketing strategy because it focuses on the first tier of the customer buyer journey: awareness. It's a place for your customers and clients to get to know you as more than just a place to spend money. Social media gives us the privilege of being able to connect with our customers on a more personal level. Learn some tips that might help you develop your social media so that you are boosting your brand awareness.

Have you ever wanted to know why images are important to social media or what the best options are for this branch of marketing? Check out these value insights about social media imagery.

As marketers, our goal is ultimately to bring awareness about our company or organization to an audience. But, how do we know if what we are doing is working? The study of data analytics helps provide that vital information. This article discusses some ways data can influence your business.

Marketing has evolved throughout the years hand-in-hand with technology and the concept of "digital" marketing focuses on meeting consumers where they are. Learn about the history of digital marketing in this article.

In order to have an outstanding customer experience, you need to consider how a customer thinks, feels, and behaves when they interact with your brand.

Seamless digital customer experiences on your enterprise website are essential in driving purchase decisions, repeat visits and meaningful connections.

Streamlined marketing workflows allow fewer fixes and more efficiency. Check out how a CMS can improve your marketing workflows at every stage of content.

Do your marketing channels work together to create amazing customer experiences? Learn about best practices for omnichannel experiences.

Customer experience is set to be the number one brand differentiator. Learn about how digital experiences can give your organization a competitive edge.