Accessibility is important when you plan how your customers reach your website. In some cases, including a mobile app as a communication option might help engage those customers better. But what is the difference between a mobile app and a mobile-friendly website? This article helps to define both.
Mobile apps are a great marketing tool. And since web surfers spend more time on apps than websites, a mobile app strategy it might make sense for one to be a part of your overall marketing plan. You don’t want to miss out on this targeted marketing opportunity. Just make sure you attack it with intelligence and not just because it’s a trend.
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