Director of Marketing

Robyn Oglesby

about me

Robyn joined InGen in 2020. <br/><br/> She studied at University of Evansville and has a BS in Educational Studies, a Master of Science in Public Service Administration, and a Master of Science in Leadership. <br/><br/>Her favorite quote is from the movie Sabrina. “More isn’t always better. Sometimes it’s just more.”

my latest posts
UX Design

Five Tips to Make Your Website Mobile-Friendly

By

Robyn Oglesby

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December 9, 2021

Mobile-friendly websites are essential to providing a well-rounded experience for your audience. We offer some tips on how to create and maintain a mobile-friendly environment on your site.

Digital Marketing Strategy

Top Tools to Use for Time Management

By

Robyn Oglesby

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December 2, 2021

Sometimes the day can get away from us and we lose out on time for work projects or personal life events. Using valuable time management tools can help keep your work-life balance in check so that you are less stressed and much more efficient with your time.

Sitefinity

What are the benefits of Sitefinity 14 and why should I upgrade?

By

Robyn Oglesby

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November 23, 2021

Sitefinity DX 14.0 offers a lot of different features that can enhance your marketing efforts moving forward. This article discusses some of the highlights of the CMS platform's updates.

Digital Marketing Strategy

Use Chatbots to Provide Great Customer Service

By

Robyn Oglesby

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November 18, 2021

Chatbots are powerful customer service tools that can be utilized to assist your customers when live employees are not available. To use them properly, chatbots take careful planning and execution.

Digital Marketing Strategy

What Are the Benefits of Affiliate Marketing

By

Robyn Oglesby

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October 28, 2021

Have you heard of affiliate marketing, but don't know what it's about or why you should include it in your marketing plans? We provide three reasons you might want to consider affiliate marketing in this blog article.

Digital Marketing Strategy

How to Use Social Media to Increase Brand Awareness

By

Robyn Oglesby

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October 21, 2021

Social Media is incredibly important to your brand's overall marketing strategy because it focuses on the first tier of the customer buyer journey: awareness. It's a place for your customers and clients to get to know you as more than just a place to spend money. Social media gives us the privilege of being able to connect with our customers on a more personal level. Learn some tips that might help you develop your social media so that you are boosting your brand awareness.

Hosting & Security

Five Common Cybersecurity Tips to Follow

By

Robyn Oglesby

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October 7, 2021

Threats are everywhere online, but you can take certain steps to protect yourself and your data. This article explores five common cybersecurity tips and why they are important.

Website Development

How to Make Your Website Accessible

By

Robyn Oglesby

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September 21, 2021

Website accessibility makes it possible for all members of your audience to enjoy your content. There are many steps that can be taken and tools to use to ensure your website is and remains accessible.

Digital Marketing Strategy

Five Tips for Social Media Images

By

Robyn Oglesby

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September 10, 2021

Have you ever wanted to know why images are important to social media or what the best options are for this branch of marketing? Check out these value insights about social media imagery.

Digital Marketing Strategy

What Is Data Analytics and How Does It Help My Business?

By

Robyn Oglesby

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September 2, 2021

As marketers, our goal is ultimately to bring awareness about our company or organization to an audience. But, how do we know if what we are doing is working? The study of data analytics helps provide that vital information. This article discusses some ways data can influence your business.

Connect with me on

featured posts
Website Development

How a CMS Can Maximize The Customer Journey

Through personalization, intuitive content management, a CMS can help maximize the customer journey to drive conversions and increase retention.

Website Development

Benefits Of Integrating Your CRM With Your Content Management System

Integrating your CRM and your CMS platforms make for a powerful combination of organizational systems that are greater than the sum of their parts.

Digital Marketing Strategy

Digital Experiences As Competitive Differentiators

Customer experience is set to be the number one brand differentiator. Learn about how digital experiences can give your organization a competitive edge.