Understanding how specific colors affect others will impact how branding and marketing are done, as it can help reach your target market, increase brand recognition, and influence how consumers interact or feel about your product. Learn about the primary colors and the kinds of feelings each can evoke.

Which CMS is right for your company? Here are some factors to consider when deciding what CMS is right for you.

Content management systems offer an incredible amount of data about your enterprise website that can help make informed decisions about marketing plans.

Using a multisite through CMS Systems, like Sitefinity, can increase productivity and speed time to market. Learn more about the benefits of a multisite.

Need help with conversion rates? Learn how a CMS offers multiple tools in one platform that can help increase your conversion rates.

Learn about some common challenges clients face with Sitefinity and how InGen developers work to solve them.

Are you experiencing poor Sitefinity performance? Take a look at these important Steps to Optimize your site from our team of Sitefinity experts!

Marketing is all about the data. There are dozens of elements in any one marketing campaign that can be tested and optimized through A/B testing.

Through personalization, intuitive content management, a CMS can help maximize the customer journey to drive conversions and increase retention.

Customer experience is set to be the number one brand differentiator. Learn about how digital experiences can give your organization a competitive edge.