InGen Technologies Team

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UX Design

The Psychology of Color

By

InGen Technologies Team

|

August 5, 2021

Understanding how specific colors affect others will impact how branding and marketing are done, as it can help reach your target market, increase brand recognition, and influence how consumers interact or feel about your product. Learn about the primary colors and the kinds of feelings each can evoke.

Website Development

What CMS is Right for You

By

InGen Technologies Team

|

November 19, 2020

Which CMS is right for your company? Here are some factors to consider when deciding what CMS is right for you.

Website Development

Make Data-driven Decisions Using a CMS

By

InGen Technologies Team

|

November 13, 2020

Content management systems offer an incredible amount of data about your enterprise website that can help make informed decisions about marketing plans.

Website Development

Benefits Of Multisite Experiences

By

InGen Technologies Team

|

November 5, 2020

Using a multisite through CMS Systems, like Sitefinity, can increase productivity and speed time to market. Learn more about the benefits of a multisite.

Website Development

How a CMS Increases Conversion Rates

By

InGen Technologies Team

|

October 29, 2020

Need help with conversion rates? Learn how a CMS offers multiple tools in one platform that can help increase your conversion rates.

Sitefinity

Common Challenges with Sitefinity and How to Solve Them

By

InGen Technologies Team

|

October 22, 2020

Learn about some common challenges clients face with Sitefinity and how InGen developers work to solve them.

Sitefinity

Steps to Optimize Sitefinity

By

InGen Technologies Team

|

October 14, 2020

Are you experiencing poor Sitefinity performance? Take a look at these important Steps to Optimize your site from our team of Sitefinity experts!

Website Development

Best Practices For Using A/B Testing Tools

By

InGen Technologies Team

|

October 7, 2020

Marketing is all about the data. There are dozens of elements in any one marketing campaign that can be tested and optimized through A/B testing.

Website Development

How a CMS Can Maximize The Customer Journey

By

InGen Technologies Team

|

October 1, 2020

Through personalization, intuitive content management, a CMS can help maximize the customer journey to drive conversions and increase retention.

Digital Marketing Strategy

Digital Experiences As Competitive Differentiators

By

InGen Technologies Team

|

September 23, 2020

Customer experience is set to be the number one brand differentiator. Learn about how digital experiences can give your organization a competitive edge.

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featured posts
Sitefinity

CMS Migration to Sitefinity: A Checklist for the Process

Website migration - the process of moving from one platform to another - is a multi-step process but it doesn't have to be stressful. Learn about Sitefinity as a CMS and how InGen Specialists move through the process of migration to empower your team to be successful.

Application Development

Mobile-friendly Websites vs Mobile Apps: How Do They Compare?

Accessibility is important when you plan how your customers reach your website. In some cases, including a mobile app as a communication option might help engage those customers better. But what is the difference between a mobile app and a mobile-friendly website? This article helps to define both.

Digital Marketing Strategy

Should you include Instagram or TikTok in your social media strategy?

Instagram and TikTok are two popular social media platforms that many businesses use to connect with their customers. While both platforms have their benefits, it’s important to consider what your target audience looks like and which platform will allow you to communicate with them the most effectively.